Katherine Yang

National Geographic

Sustainable solutions deployed to raise brand awareness

Timeline

Jan 2023 - Jun 2023

Role

Researcher,

3D Designer,

Media Designer

Team

Myself

1 Project Manager

4 designers

Project context

A series of 3D printed structures for the National Geographic Apparel Stores that reflect the brand’s value of empowering exploration, innovation and conservation in a new generation.

My role was to research and present to client the material development and spatial data of the design concept, create 3D parametric designs, and produce a visual essay with the narrative arc.

Link to Press Release

”How might we communicate the brand’s vision in terms of exploration, innovation and conservation using digital design and fabrication technologies?”